It’s not enough to throw up a template, add some photos, write some copy and call it good.So, how exactly do you ROCK YOUR WEBSITE? These are my essential elements of a kick-butt website: quality content, basic SEO, smart calls-to-action, killer design, and one super secret element I'll tell you about at the end of this post.

Now, when business owners who want to create their own sites ask whether they should use WordPress or Squarespace, I recommend Squarespace without hesitation. Don't get me wrong, I think WordPress is an amazing platform, but for most new business owners who don't have a budget, I think it's just too much to handle on their own.