Most folks know that your logo is one of the most important (but not the only!) elements of a brand. So, it follows that you want your logo to be fantastic, right, but how do you know a good logo from a stinker? Read on, my friend. 

In an effort to clear up the confusion, I've created this infographic that explains, as simply as possible, what each of the most common design file types is and what their best uses are. I've also included when you should NOT use each one. There are more details in the body of the post, but this image covers some basic information

It's crucial to get a sense of the person behind the brand/business, the brand vision, mission and values, the target audience, and any brand story that might exist. This is probably the most important part of the research phase. I’m designing something that is supposed to represent the essence of my client’s brand, so it’s pretty important that I get a good handle on it!