The Aspen Security Forum
SCOPE
Event Brand Design
Publication Design
Signage
Badges
SUMMARY
Every year, the Aspen Security Forum holds a three-day event in Aspen, Colorado. I’ve been working with them to design the event’s look for over ten years now. While it does change every year, the look has been based, loosely, on the American flag for several years now. The team prefers a very abstract representation of the flag with lots of white space.
The selected, final look for 2018, as applied to various materials, is below.
Event Look & Program Book
For the 2018 event, I took the abstraction and white space to their extremes, removing everything but the stripes and colors from the abstract flag concept. I varied the length of the stripes to create a sense of movement and to reflect the less than orderly state of the nation and its national security at the time.
The trick each year is to come up with a look that will be applicable across many different uses and varying spaces. Sorting out how the look will be reflected within the program book is usually a fun challenge. This year, I used the stripe motif to surround the page numbers in the lower, outer corners of each page.
Other Materials
Another interesting challenge each year is applying the look to materials of different shapes and sizes. A mix of sidewalk banners, building banners, pop-ups, and small posters is used to decorate the beautiful Aspen Meadows campus, creating a colorful and fun atmosphere for attendees.
The look must be adaptable to the smallest spaces, like attendee badges, and to the largest building banners. While most of the materials created are vertically oriented, the Main Street Banner is very horizontally oriented, which requires a reworking of the look to maintain the overall brand and fill the space appropriately.
main street banner
sponsor banners, podium sign, and airport sign