Rachel Richards for Aspen City Council
SCOPE
Logo + Brand Identity
Print + Web Advertising
Direct Mail Piece
Yard Signs
Website
SUMMARY
Aspen Marketing Partners came to me to design a brand and campaign materials for a candidate running for Aspen City Council. The challenge was to present a well-known candidate in an engaging and fresh manner that would encourage voters to support her again. I selected a bright pink and charcoal color palette and fun geometric shapes to present her as energetic, confident, modern, and forward thinking, and she easily won her race.