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Rachel Richards for Aspen City Council
SCOPE
Logo + Brand Identity
Print + Web Advertising
Direct Mail Piece
Yard Signs
Website
SUMMARY
Aspen Marketing Partners came to me to design a brand and campaign materials for a candidate running for Aspen City Council. The challenge was to present a well-known candidate in an engaging and fresh manner that would encourage voters to support her again. I selected a bright pink and charcoal color palette and fun geometric shapes to present her as energetic, confident, modern, and forward thinking, and she easily won her race.
logo, stationery, and yard sign
newspaper ads