How to Create A Killer Color Palette to Boost Your Business

Now that I focus mostly on designing visual brands for online businesses, color is still a huge part of what I do. Truthfully, it’s one of the best ways to distinguish your brand from everyone else’s out there. Color creates emotional reactions and can shape how people think about you and your biz.

According to research, color can increase brand recognition by 80%! And people make sub-conscious judgments about an environment or product within 90 seconds of first impression. Between 62% and 90% of that assessment is made based on color.